About Us

PhiX is committed to accelerating your revenue processes to boost your sales ambitions. With over a decade’s worth of industry knowledge and global business experience under our belt. We can support you to reach your future state. 

The businesses we work with issue customer quotes in an instant. From Lead-to-Ledger, key processes are handled automatically, saving time for employees and their customers alike. They can manage even the most complex contract and billing obligations with ease. 

For businesses seeking greater visibility with ambitions to scale or to explore new charging models, we ensure the infrastructure is in place to make it possible.

Founders of Invoiceit launch PhiX

Demonstrating over 10 Years of Specialist Knowledge


SteelBrick PCQ founded as a 100%
Salesforce native solution


Invoiceit founded as a 100%
Salesforce native billing solution


SteelBrick CPQ acquires Invoiceit then
Salesforce acquires Steelbrick and becomes
Salesforce CPQ

2016 & 2018

Salesforce CPQ and then Salesforce Billing
launch on the Salesforce Platform


PhiX launches to support clients with
Salesforce CPQ & Billing Implementation


Revenue Cloud brings together CPQ and Billing, Partner Relationship Management and B2B Commerce capabilities.

We believe in…

Transparent, open and honest conversations with ourselves and each other

Real results to drive your business forward

Understanding that diversity and different perspectives create new thinking

Simplicity over complexity

Thinking beyond what is possible.

We are on a mission to...

Empower women in tech

Be a role model for diversity and inclusion

Innovate for a better world

Transform business in a sustainable way

Do what’s right for the planet

Partner for success


Consumer Goods

Financial Services






Transportation & Hospitality


Based in London, working globally

What makes us tick


Go far, go together. We built PhiX on the foundation of cross-functional teams working side by side. That means no silos – between strategy and implementation, and between PhiX and the client. The power of design sprints brings everyone together to leverage different knowledge and perspective to create unified understanding of your business.


Make meaning and change the world! Our mantra is “Logic before tech”, which means we figure out what is needed before we look at what tech is best suited to do the job. We constantly ideate new ways to design, implement, and grow your business. Our challenge is making complex processes simple, building capacity for you to scale – that’s where true innovation lives.


Efficiency signifies a level of high performance that uses the lowest amount of inputs to create the greatest amount of outputs. We carefully assess, plan and deliver projects, processes, and resources to make sure you have efficient and effective team functions. Our strong relationships with technology partners helps you go to market faster delivering high performance in an optimised way.

PhiX Leadership Team

Samantha Bodycomb CFO
Luke Pigott CEO
Bishwendra Singh Global Head of Lead-to-Ledger
Andrew White CTO
Justin Wheatley Director of Lead-to-Ledger
Richard Goodall Chairman